Welcome to The Relationship Marketer. As I kickoff this conversation, I hope to share my passions on the topic and to connect with all of you who are dealing with the challenges of B2B marketing in the high tech software industry.
Today I start off with my initial piece on the topic of Relationship Marketing in the form of a white paper. I am writing from San Francisco where later today I will be speaking on the topic at the Software Business 2008 conference. I will follow up over the weekend with a short update on my impressions of the conference and key takeaways.
Expect me to be asking many questions of you on this topic as I am anxious to hear how you are dealing with the challenges in marketing to B2B buyers, especially with the distressed business climate of the past few months. Stay tuned for more. Thank you for joining me.