This rather provocative title is actually "borrowed" from a series of very insightful BLOG posts by Laura Ramos of Forrester. She just published a great research piece entitled "How to Avoid B2B Marketing Obsolescence". This marks the final piece that started with a series of Forrester BLOG posts by Laura in October 2008 that asked if B2B marketing will become obsolete.
Her final BLOG post yesterday summarizes the research study (in case you want the short version of the research report above). I could not agree with Laura more on her conclusions. Rather than jump on the band wagon with more comments from me, I welcome your feedback on this topic.
I would especially like to hear what approaches you are prioritizing now and what type results you are seeing. You can either post your comments here or shoot me an email.
Thanks for listening (and reading).