I am sure most, if not all, of you tuned in to yesterday's inauguration of our 44th President, Barak Obama. In my case, I went to an inauguration party, a first for me. Of course as a marketeer, I paid close attention to the event to see how the new administration managed the "launch" of Obama. Very impressive in so many ways. The use of social media and the continued use of the community built over the past 2 years also very impressive in keeping us all informed and providing a way to provide feedback and figure out how to be/stay involved.
But how many of you have taken a look at the new website that was launched yesterday morning while we were glued to our television sets? Here is the link - The White House. It is very striking how the Obama team makes their sites open and inviting to providing feedback and feeling a part of our government. The blog is very prominent and already has several posts to get things started. This will be worth watching to see the extent to which people continue and grow their relationship with government in the coming months and years. It will be even more interesting to see how the new administration responds online to the voice of the people through this forum.
On another note, January 20th was a special day for me in another more personal way. Yesterday was my father's birthday. If he were still alive, he would have been 96. I am sure if he were still with me, we would have had a spirited conversation about the inauguration of Obama.
Thanks for listening. I welcome your comments.